Labels to Support Your Message

Whether it’s government-related regulatory information, coupons, multilingual additions or instructions, extended content labels, ECLs for short, give brands the ability to maximize their messaging opportunity within a defined label space. They do this by utilizing the label application’s ability to fold or pop out.

About the Application

Extended content is a complex application that commonly requires the following press configuration features:

-Delam/relam separates adhesive liner to allow inside printing

-Web translator to peel and reseal labels

-Turn bar for reverse printing in a single pass

-Advanced waste wind-up allows for productions speeds with waste stripping technology

Additional label content that is often completed with extended content, booklet labels or smooth peel labels are the following:

  • Instructions
  • Multiple languages
  • In-store coupons
  • Rebate details
  • Game and sweepstake pieces
  • Recipes and ingredients
  • Promo items
  • Informational takeaways
  • Cross-promotional products