September 27, 2019 | Amanda Flower

Zircon Doubles Down on Mark Andy and Rotoflex Partnership

Zircon Technologies, a leading label and packaging converter located in India, continues to add premier flexographic, converting and finishing equipment to their existing portfolio of state-of-the-art presses and facilities.

The company’s most recent acquisition includes two (2) 17” Performance Series P7 presses, one configured with 10 colors and the other with 12. Additionally, the company expanded its offline converting and finishing equipment portfolio with the addition of one Rotoflex DLI, two (2) Rotoflex VLIs and two (2) Rotoflex VSIs. This agreement also includes an additional highly configured Performance Series P7 and three (3) additional Rotoflex machines to follow shortly.

577E1B99Pictured left to right: Manohar Dhugga, VP of Operations, Rotoflex, Mr. Arun, Zircon Technologies, Sanjeev Sondhi, Director of Operations, Zircon Technologies, Jason Desai, CEO, Mark Andy, Inc., Gourav Roy, Managing Director, Flexo Image Graphics at Labelexpo Europe 2019

These endeavors aid the expansion of not only their facilities’ footprint in India as they prepare to open their fifth manufacturing site, but also Zircon’s presence in the global label market. The newest facility will be located in Dehradun, India, approximately 250 km north of New Delhi, and is estimated to add approximately 100-120 new jobs to their existing 480 person staff.

The addition of new equipment is expected to propel the company into verticals outside of its current specialties, which include Wine and Spirits, Home and Personal Care and Security. Zircon will also be entering the market of cardboard tube and aluminum foil lidding, where large growth is projected.

Zircon Technologies expects to reach 80-100 million dollars in revenue in the next four years, and Sanjeev Sondhi, Director of Operations at Zircon Technologies notes “This grow includes plans to invest an additional six million dollars in capital equipment over the next 12 months to help achieve those projections.” Sondhi further elaborates integrating the major investment with the company’s aggressive growth strategy:

“We are continuing to do what we have done since the beginning and that is to reinvest in Zircon Technologies. To maintain our target growth rate, it was necessary to further diversify our business and that is what led us, again, to the Mark Andy Performance Series and Rotoflex’s customized finishing solutions. The acquisition of new equipment enables us to extend our reach in the Indian and international label and packaging market.”

Gourav Roy, Rotoflex and Mark Andy representative in India and Managing Director at Flexo Image Graphics, believes that the future of Zircon is limitless and is looking forward to contributing to the continued success of the company as a trusted industry contact.

On Zircon’s continued expansion, Roy stated “Zircon started with focus on self-adhesive labels in 2006 with a Mark Andy 2200 13” 8 color press. Since then, they’ve experienced exponential growth. The vision and appetite of Sanjeev to take calculated risk-taking habits and to have the best of the infrastructure helped Zircon to grow to a level what it is today. FIG, and by extension Rotoflex Mark Andy, is prepared to extend the best services and be part of Zircon’s growth.”