October 27, 2020 | Mark Andy Inc.

Rotoflex Develops Specialized Booklet Label Machine for JH Bertrand

Rotoflex has successfully developed and installed a highly customized booklet label machine for American printer JH Bertrand Inc. Since 1981, JH Bertrand Inc. has focused production on booklet labels that expand copy space on CPG. Pharma, chemical, and consumer-industrial companies commonly use extended-content labels to comply with government regulations, translate information, detail product use directions, include promotional coupons and rebates, and protect themselves from litigation.

Dedicated to handling a full range of booklet label sizes, the Rotoflex machine can process booklet labels with as many as 96 pages of text and graphics, a breakthrough solution in the multi-layer label market. “JH Bertrand is a very innovative company. Our focus is booklet labels, so we are always trying to figure out new ways to make them. Many of our constructions need a gentle web path due to thickness and other factors. Recently, we had an idea for a straighter web path, so we presented it to the great people of Rotoflex. They took our ideas and turned it into a one-of-a-kind machine that we absolutely love,” said Jeff Bertrand, CEO of JH Bertrand Inc.


The customized machine designed and installed at JH Bertrand Inc. can process booklet labels up to 96 pages

The machine is based on Rotoflex VSI platform and features a short and simple web path using large idlers to handle challenging booklet applications. A custom design for the inspection system area keeps the booklet labels intact when running underneath the camera. Additional unique aspects include a laterally moving guided unwind, straight-through special draw station with larger diameter roll, and a soft rubber nip roll with adjustable nipping distance and pressure – with a provided segmented nip roll if running more than several rows across the web.

“This customized solution we designed for JH Bertrand, a long-standing Rotoflex customer, is an example of our advanced technology developments and expertise in booklet material,” said Manohar Dhugga, Rotoflex VP of Operations. “We are open to working with label printers and converters in designing bespoke label finishing machines to accommodate unique production needs, and we have a team of engineers on-site with years of design and finishing technology expertise,” added Dhugga.

JH Bertrand Inc. is not only satisfied with the product itself, but also with the relationship established with Rotoflex over the years. “Since the very beginning, Rotoflex has been a truly wonderful partner. We get a lot of value from the relationship and enjoy doing business with the company very much,” concludes Bertrand.

About Rotoflex

With more than 8000 installations globally, Rotoflex is a world leader in inspection, slitting, rewinding, and die-cutting equipment. Rotoflex looks beyond the machine to the ultimate needs of its customers. We work in partnership to serve your unique, specific requirements. Our customer-driven approach has made us the finishing partner of choice – for over 45 years. Rotoflex equipment is supported globally by the largest OEM Customer Support team in the industry.

A proud brand of Mark Andy Inc., Rotoflex is an important aspect of the company’s Total Solution Partner strategy. The business is headquartered in Mississauga, Ontario, Canada, with sales and distribution offices worldwide.